PUT IN PLACE
Me bored Boredom was a common feeling in my childhood. At such times, I’ll run off to my ammamma’s house which was walkable distance from my home hoping that a change of place would amuse me. One such afternoon in 1996 when I was 11, going there didn’t help either. I was so bored, so bored, I almost cried. Mindlessly changing channels on the cable TV, I saw an advertisement for Coca Cola, it had just penetrated into smaller cities like Trichy and was aggressively marketing. The drink came in an attractive red, first-of-its-kind tin can that you got to pop open, all the cool white skinned teens in the ad were drinking it and seemingly, having the time of their lives. Anything new in the market, I had to try it; so, I decided to entertain myself by drinking some cola. A coke can costed Rs. 20 and I had 0. What do I do for funds? Ammamma can be my financier, I thought. She was in the dining hall serving lunch to my mama. I put on the sweet-grandchild face and politely requested her to gi...